ABOUT ME

Alexander Rehm graduated in June 2005 with a BA (hons) in Graphic Design, finishing his year with a commendation at the 2005 D&AD Student Awards.

He began his career a couple of years before his studies, when we was working as a magazine-designer in Germany where he worked close with clients as well as printers and already trained students of a local college in the use of MACs, software packages and image editing.

During his studies Alexander already built up an impressive amount of local, national and international clients and was asked to work on promotional material as well as re-branding small businesses or helping them setting foot in their area. Soon afterwards he realised that his passion was indeed in (re)branding, consulting and print-based media.

After his Graphic Design studies finished Alexander began working as a freelance Design & Marketing Consultant for local businesses in Luton, where he aimed to ensure that his clients are satisfied not only with the results, but also with the service offered and the time taken long after the project is finished to ensure everything happened as it was intended.

In Autumn 2005 Alexander started working as a Design and Marketing Associate to the University of Luton and a fixings company called AC Supply Ltd in Letchworth, where his task was to analyse the company's brand and collateral media while being a case study to the university's 3rd year design students. After a few months Alexander became a Visiting Lecturer at the same university and was promoted to Head of Marketing at the company in February 2006. His tasks then were the complete redesign of the brand, liasing with the company's suppliers to create special deals for customers, a brand-new catalogue and the company's website.

In February 2007 he left AC Supply Ltd and began his work as a Web Architect for Netizen Digital Ltd. His main tasks were working on the Information Architecture, web design and usability and accessibility testing of websites. He has helped (re-)design over 30 websites in the travel and insurance industry. His client-facing role enabled him to manage both the design and development as well as client expectations and sales, and he was the first one to actively sell search-engine friendly Flash (Flash which would serve the offers in text / link format to search engines). Alexander was also heavily involved in working on user-generated modules for websites, from comments and reviews to forums, user profiles and web applications for customised travel and activity planning. During his time at Netizen Digital Ltd he was also trained in front-end CSS/HTML cut-up and development as well as Search Engine Optimisation.

In August 2008 Alexander joined Melon Design & Marketing as Web Services Development Manager, where we headed up the web development team. In this client-facing role we worked with clients in analysing their requirements, planning out sitemaps, wireframes and setting out project plans for designers, developers, photographers and copywriters. Additionally, he headed up the SEO department and planned out strategies and budgets for on-site SEO, link-building and social media networking to increase traffic and ultimately enquiries, in one case by 1600%.

In March 2009 Alex joined the UK's biggest DMS provider New Vision Group as Web Team Leader, where he manages website builds, Information Architecture, website reviews, usability reviews and more. He has also developed the first mobile websites, and is developing new social media avenues and modules for the underlying website platform.

In October 2012 Alex was headhunted to work for the UK's largest game development and publishing studio Jagex Games studio, where we is working as Website Development team lead for RuneScape and Transformers Universe. In his role he is not only front-end coding, but is also responsible for creating development methods, procedures and processes, and provide risk analysis reports to the execs.

In January 2015 he joined the Grass Roots Group as Head of Technology, where he manages a team of analysts and developers to build, configure and operate innovative software solutions. Alex' focus is on banking and retail clients, and he is a main liaison between internal and external customers, conceptualising technology solutions, which his teams use to implement an internal tech strategy and manage its delivery to achieve real business benefits in accordance with the overall Grass Roots technology strategy.
He also supports the business in researching, creating and building compelling proposals to clients while proactively managing senior stakeholders. Lastly, him and his team carry out business analysis together with other teams and peers, and ensures that projects move smoothly into operation and operate to agreed standards..

In his blog ┬╗Whatwasithinking.co.uk he writes about new Flash development trends, search engine optimisation, and discusses best-practice methods for website usability and accessibility.